Successful investment management companies base their business on a core
investment philosophy, and Top Trade is no different.
Although we offer innovative and specific strategies through digital asset
funds, an overarching theme runs through the investment guidance we provide
to clients- focus on those things within your control. There are basically
four principles that we attach great importance to:
1) Create clear, appropriate investment goals: An appropriate investment
goal should be measureable and attainable. Success should not depend on
outsize investment returns or impractical saving or spending requirements.
2) Develop a suitable asset allocation using broadly diversified
funds: A sound investment strategy starts with an asset allocation befitting
the
portfolio's objective. The allocation should be built upon reasonable
expectations for risk and returns and use diversified investments to avoid
exposure to unnecessary risks.
3) Minimize cost: Markets are unpredictable. Costs are forever. The
lower
your costs, the greater your share of an investment's return. And research
suggests that lower-cost investments have tended to outperform higher-cost
alternatives. To hold onto even more of your return, manage for efficiency.
You can't control the markets, but you can control the bite of costs and
efficiency.
4) Maintain perspective and long-term discipline: Investing can provoke
strong emotions. In the face of market turmoil, some investors may find
themselves making impulsive decisions or, conversely, becoming paralyzed,
unable to implement an investment strategy or rebalance a portfolio as
needed. Discipline and perspective can help them remain committed to a
long-term investment program through periods of market uncertainty.